CRM and ERM

LexisNexis InterAction CRM .NET API (5.6 SP4)

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1 year ago
by Jonathan Dack in , ,
I recently had the opportunity to start a project involving the build of a custom interface into LexisNexis's InterAction CRM. In the past I would go straight to the pre-built web services which the vendor provides out of the box, however with version 5.3+ you can now take advantage of the .NET API.

CRM vs. ERM. What’s the difference?

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1 year ago
by Jonathan Dack in
Ultimately, the difference between ERM and CRM is that ERM is the process of identifying relationships and CRM is the process of understanding how you interact with those relationships.
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